Why is it More Effective to Focus on Results than Recognition in Corporate Sustainability?

In recent years, companies are becoming more and more recognised for their efforts in their sustainability practices. This happens through the presentation of awards, the listing of top companies and the mention in the news of great feats in sustainability.

Each of these achievements is incredibly important for a company’s bottom line as they allow the company to engage in a form of marketing otherwise unaccessible without participation in these sustainability practices.

However, to ensure the sustainability of these sustainability practices, a company must ensure the values of a healthy economy, society and environment are at the core of these practices. Commitments which first and foremost focus on achieving brand recognition will often fall short of meaningful impact.

It is more beneficial to focus on metrics such as energy reduction, employee satisfaction and the impact to your company’s bottom line. For some businesses especially SMEs and start-ups, commencing your commitment to sustainability with some of the basic steps is a great way to ensure that you are on the right track for creating an economically, socially and environmentally sustainable business. This includes actions such as creating policies which check the boxes as well as…