What are 7 Top Tips for an Effective Sustainability Campaign?

Sustainability campaigns not only drive engagement in your business but also create better in-house policies and procedures which could reduce costs and have positive long-term effects on your triple bottom line.

Here are seven tips to ensure your business runs an effective sustainability campaign.

1. Adopt sustainability as a core practice of your business

You will not be able to run a successful sustainability campaign if your heart is not really in it. Sustainability, as discussed in previous articles, cannot just be a side component of your business. Sustainability needs to be entrenched in every aspect of your business to ensure your sustainability campaign is for successful. If your business is not already committed to sustainability, your first sustainability campaign should be to adopt sustainability as a called value of how your business operates. This will allow your sustainability campaign to run smoothly and in-line with other operations within your business.

2. Make your campaign well-known

A successful campaign requires lots and lots of publicity. Your campaign needs to be promoted in all communications with customers, both in-store and in-person, through social media channels and on your website. The more publicity you get…